Social networks in our daily lives, many companies have turned to them and are allocating part of their resources, which in many cases is detrimental to their investment in other strategies such as SEO. An inadvisable practice, given that organic search is still particularly active and especially favors small and medium-sized companies, especially when it comes to getting new customers. There is no doubt that search engines continue to be useful and massively used tools every day by millions of people around the world. Beyond the rise of social media, search engines continue to be the most efficient way to search and directly access the information we want to find. Therefore, what better than highlighting to take into account some of the main reasons why SMEs should not forget about SEO.
Let new customers find you Google logs 100 billion monthly searches. It is the main source of information on the internet, so it is important to take care of search engine optimization, in order to maximize the presence in search results and get the Gmail Email List largest number of visits from potential customers. You can reach customers interested in your product, even if they do not know your brand The great advantage of search engines is that users go to them in search of a product or service, regardless of the brand that offers it. This presents a great opportunity for small businesses, which do not have enough resources to promote brand awareness. However, if they work on their positioning well, they will be able to compete on equal terms with larger companies. Users who actively search are more willing to buy Customers turn to search engines because they really need a product or service. They have already created a need, it only remains for them to find a company that suits their interests.
This is a medium that can easily encourage conversion; if the company offers what the customer is looking for, the visit will result in an action by the customer, be it a direct purchase, request for a quote or more information. It's a place to find answers Here users can find what services are around them, or where to buy a certain product. For its part, local searches instantly offer the information and specific data that your customers need, such as a phone number, the address of a company or its opening hours. In addition, we must not forget the smartphone, as a tool to search for information anywhere. 77% of users of these devices use it to search for information, preferably in their closest environment. Achieving success on social media is not easy It requires time and dedication. It is a daily job, which requires many resources and constant innovation.