Jun 20, 2022
In General Discussion
This turns out to be a decisive factor in the implementation of an effective buy email list and promotion strategy that will be decisive in the segmentation process, since when a person interacts with a brand they expect the result to be consistent with the personality that it expresses. 12 brand archetypes jung defined 12 archetypes that can be used to carry out the process of building the brand personality of your company . Each one represents a mould, a buy email list , a story and aspirations, so it is up to each brand to know how to choose its own. In the world of marketing, this methodology has been used for a long time. The buy email list brand personality photo by lex photography from pexels this brand personality seeks to leave a mark, create something of value that lasts over time , shaping a vision and fostering innovation. They are motivated to create and always stay one step ahead of others. The hero the hero strives to demonstrate bravery through difficult actions that allow him to transmit effort, honor, victory and a winning spirit. This archetype manages to fit in with brands that want to attract an audience that seeks to buy email list themselves or solve a social problem. The outlaw or rebel he identifies with the revolutionary, those who challenge society, break the schemes , are pioneers and cast aside what does not work. It is oriented towards brands with challenging values, those that identify with buy email list who are looking for irreverent or extravagant products. The lover the lover is the brand identity whose purpose is to inspire people to find love or foster beauty . It seeks to establish an emotional relationship with the public in which a level is reached in which the consumer associates them with an intimate moment. The running man the archetype corresponding to the average man just wants to belong and fit in. Brands that have this type of personality tend to belong to a home culture and offer products for everyday life . They seek to be above all humble and modest, since their main objective is to establish a buy email list through empathy. The wise this archetype uses intelligence and analysis to understand the world and discover the truth.