May 17, 2022
In General Discussion
There are some critical factors that could Special Database slow the growth of native advertising on news websites and even completely wipe out the effectiveness of native advertising. I will discuss what those are in a future article. Advertising on LinkedIn has a reputation for being expensive. The tool behind it, the Campaign Special Database Manager, is also difficult to understand. Both statements are correct. At least if you don't really delve into it. Have you already started or do you want to get started with LinkedIn Ads yourself soon? Or do you manage an agency that manages the ads on LinkedIn? To help you (on your way) we have put Special Database 7 tips from our training for Frank watching on paper and tested them with three fanatical users. Use it to your advantage! The following contributed to this Special Database article: Cluny Telstra (Fokine), Gosse de Reus (Macromiid) and Bas van Oosterhout (Fenman). A new look for LinkedIn's Campaign Manager LinkedIn 's Campaign Manager has changed drastically over the past few months. For example, some things have been Special Database designed differently, more data is available (for example, forecasts) and the total process has been adjusted. LinkedIn calls this new way of advertising Objective-Based advertising . As you can see in the image below, from now on you first choose your goal ( Awareness , Consideration or Conversions ) and then your target audience. Then you choose the ad type, placement, budget and conversions. Only then will Special Database you start making up your statements. The creative process has been turned Special Database upside down. campaign manager The big advantage is that the flow is now very intuitive, and therefore more logical. A big improvement. It is, however, a fairly coercive funnel. In addition, you should pay extra attention to immediately save your campaign and make a Special Database choice for a campaign group. Do you find it difficult to get used to it, and do you still like to switch back to the old variant? Then we advise you to act quickly. From February, the gates to the 'classic' campaign manager will be closed. Tip 1. Get your LinkedIn company page ready! Before you start advertising, start with setting up your business page properly. Maybe this tip is a buyer for you? Yet we Special Database often see in practice that this first step is forgotten.